Mass Messages: Powerful When Done Right
Mass messaging is one of the most powerful revenue tools on OnlyFans — and one of the most misused. Done well, a single mass PPV can generate thousands of dollars. Done poorly, it trains your subscribers to ignore your messages and accelerates churn. The difference comes down to strategy.
Why Most Mass Messages Fail
The typical approach: take a photo, set a price, blast it to everyone with a generic caption. "New exclusive content just for you! Unlock now." The subscriber sees the same message everyone else received, feels zero urgency or personal connection, and scrolls past.
The open rate for generic mass PPVs typically ranges from 8-12%. That means 88-92% of your subscribers ignore it entirely. If you have 500 subscribers, you're reaching maybe 50 people. The other 450 are being trained that your locked messages aren't worth opening.
The Segmented Mass Message Strategy
Professional chatters don't send true mass messages. They send segmented messages that feel personal at scale:
Segment by purchase history: Subscribers who regularly buy PPVs get different messaging than those who never have. For regular buyers: "You loved the set from last week — this one's even better." For non-buyers: "I've been wanting to share this with you. I think you'll really like it" at a lower price point.
Segment by engagement level: Active messagers get a warmer, more conversational tone. Quiet subscribers get a re-engagement angle: "I haven't heard from you in a while and I was thinking about you."
Segment by tenure: New subscribers (under 2 weeks) get a welcome-oriented approach. Long-term subscribers get loyalty recognition: "You've been here since the beginning and I want you to see this first."
Even segmenting into just 3-4 groups dramatically improves open rates. Professional chatters typically achieve 25-40% open rates with segmented mass sends.
Timing Your Mass Sends
When you send matters almost as much as what you send:
Best times: 7-9 PM on weekday evenings, 10 AM - 12 PM on weekends. These windows consistently show the highest open rates across most accounts.
Best days: Thursday and Friday evenings outperform other weekdays. Subscribers are winding down for the week and more likely to engage.
Payday timing: The 1st and 15th of each month show 20-30% higher conversion rates. Save your best content for these dates.
Avoid: Monday mornings, late-night sends (unless your audience is international), and back-to-back days of mass PPVs.
Frequency Management
How often should you send mass messages? The sweet spot for most creators is 3-5 mass PPVs per week. Here's why:
Too few (1-2/week): You're leaving money on the table. Subscribers expect regular content in their DMs.
Just right (3-5/week): Frequent enough to maintain engagement without fatigue. Varies the content type and price point across the week.
Too many (daily or more): Subscriber fatigue sets in quickly. Open rates plummet, unsubscribe rates increase, and your messages start feeling like spam.
Professional chatters space out mass sends strategically and supplement them with personalized individual messages. The combination of mass and personal messaging is what maximizes total revenue.
Crafting Mass Message Copy
The hook (first line): This is all subscribers see before deciding to read more. Make it personal, intriguing, or unexpected. "I can't believe I'm sending this" works better than "New content available."
The body: Keep it short — 2-3 sentences maximum. Create a visual or emotional image. Describe what they'll see or feel, not just what the content is.
The close: Create urgency without being fake. "I might take this down later this week" only works if you actually do it sometimes. "Only sending this to [segment]" works if it's true.
Price positioning: State the price confidently, never apologetically. If you've built anticipation properly, the price should feel like a deal, not an ask.
The Follow-Up System
After a mass send, professional chatters execute a follow-up strategy:
- 1.4-6 hours after the send: Identify subscribers who opened the message but didn't purchase. Send a personal follow-up: "Did you see what I sent earlier? I'd love to know what you think"
- 2.24 hours after: For subscribers who didn't open at all, send a different personalized message referencing the content from a different angle
- 3.Don't follow up more than once: Two follow-ups maximum. More than that becomes annoying.
This follow-up system typically recovers 15-25% of subscribers who would have otherwise never opened the message.
Tracking and Optimization
Track these metrics for every mass send:
- Open rate (target: 25%+)
- Purchase rate (target: 15%+)
- Revenue generated
- Unsubscribes triggered (should be near zero)
Over time, you'll identify patterns: which content types convert best, which price points hit the sweet spot, which segments respond to which messaging styles. This data becomes your competitive advantage.
When you work with professional chatters, they bring this optimization expertise from managing dozens of accounts. They already know what works because they've sent hundreds of thousands of mass messages and tracked the results.